![A Definition of ‘Phygital’: The space where real and virtual dimensions meet](/content/images/size/w600/2023/12/iStock-1367303369-scaled.jpeg)
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A Definition of ‘Phygital’: The space where real and virtual dimensions meet
In a previous blog post, we introduced the term ‘phygital’. Now, it is time to explain where it comes from and how we define it. THE ORIGIN OF ‘PHYGITAL’ Obviously, it is a mixture of the words physical and digital. It was coined in 2007 by Chris Weil of the